A great advertising photo works closely with the ad or brochure headline and copywriting to tell a compelling story.
Recently we were commissioned by the Aevum Group to visit their Caloundra Belcarra Retirement Community and get some shots of the facilities there. We spent the day shooting their facilities ranging from the lawn bowls to snooker to the swimming pool. About six residences were also photographed.
The local on-site manager had organized for a number of community residents to be available for parts of the shoot. We shot a number of sequences on the lawn bowls and smelling an award-winning shot, I closed in on a shot with three main characters in the foreground. The lady was a real character and when she did a victory dance I knew I was close. I asked her to turn around and face the group and do it again and voila, the winner shot that eventually graced the company’s print advertising a few weeks later.
The headline The Way A Neighbourhood Should Be and photo work absolutely beautifully together. Click on the link photo to see the ad in more detail.
